The UTSA Brand

All eyes are on UTSA Athletics and its distinctive Roadrunners mark. The successes of UTSA Athletics have played an integral role in generating a greater sense of pride for UTSA and San Antonio. This has resulted in increased national exposure.

• During the 2023-24 academic and athletic year, UTSA Athletics generated a total audience of 8.8 billion with an advertising equivalency of $162.3 million.
• The UTSA Athletics primary social media accounts generated more than 14.2 million impressions and 520,000 engagements during the 2023-24 school year.

Businesses will not be permitted to use university marks without obtaining permission from the UT System Office of Brand, Trademarks and Licensing.